From February 25th to 27th, the 2025 International Dealer Meeting of Shanghai eSurvey GNSS Co., Ltd. (referred to as "eSurvey"), a wholly-owned subsidiary of Beijing UniStrong Science and Technology Corporation Limited (referred to as "UniStrong"), was successfully held in Shanghai.
This is eSurvey's first Dealer Meeting since it began its international business in 2018. Summarizing the development of its overseas business over the past six years, with the theme of "TOGETHER & FURTHER", the conference drew more than 100 representatives of international dealers from over 40 countries and regions around the world to attend the grand event and jointly look forward to the overseas opportunities in 2025. More than 20 new products were released on site, covering multiple fields such as surveying and mapping, 3D laser, precision agriculture, and machinery control. Through product strength, innovation ability, and intelligent manufacturing ability, it proved to worldwide partners a new beginning point for development in 2025.
Mr. James Wu, Vice President of Shanghai International Exhibition (Group) Co., Ltd. Council for the Promotion of International Trade Shanghai, delivered the opening speech. Wu Jianghong pointed out that the global trade pattern has undergone profound changes in recent years. Shanghai has long held a pivotal position in global trade, not only in terms of scale and volume, but also in its innovation ability, internationalization level, and sustainable development potential. As an important window for UniStrong's international business layout in Shanghai, eSurvey has access to more opportunities in Shanghai as well as more resources for global trade collaboration. In the future, it will also participate in the international industry exhibitions and grand events organized by Shanghai International Exhibition (Group) Co., Ltd., and collaborate to create value for overseas customers with more intelligent manufacturing capabilities made in China.
Mr. Zhu Xingwang, General Manager of UniStrong, extended a warm welcome to partners, new and old friends from all around the world in his speech and expressed deep gratitude for their long-term trust and support. Mr. Zhu Xingwang stated that UniStrong is actively planning its global operations. As one of UniStrong's key strategic windows into the international market, eSurvey has transformed the core satellite navigation technologies accumulated by UniStrong over 30 years into value for global users through high-quality products and continuous services, a process that is inextricably linked to the strong support of partners. In his speech, Mr. Zhu Xingwang expressed his hope for long-term common development and the opening of a new situation with partners in the future by using expressions such as gathering across mountains and seas, walking hand in hand and helping each other, and jointly pursuing the vast expanse of the stars and the sea.
Dr. Shen Jun, Chief Scientist of UniStrong, gave a keynote report titled "The Development of BeiDou Satellite Navigation System", introducing in detail the latest construction progress, service performance, and characteristics of the BDS System, focusing on demonstrating the extensive applications of BDS/GNSS in fields such as smart wearables, short messages, meteorology, construction, transportation, and agriculture, as well as the positive contributions made by UniStrong in relevant industry applications and international cooperation. During the conference, Dr. Shen Jun also won the support of international representatives. Many overseas partners had previously heard Dr. Shen Jun speak at international satellite navigation conferences, and they were delighted to meet him again at this meeting. Dr. Shen Jun's report provided global partners with an overview of UniStrong's significant technological and resource accumulation, as well as the enormous potential for global BDS application.
Mr. Max Ma, General Manager of eSurvey, presented the development history of eSurvey since 2018 in his speech. Especially in 2024, the product competitiveness of eSurvey in surveying and mapping, machinery control, precision agriculture, and other areas grew significantly. At the same time, new breakthroughs were also achieved in the business area. The performance in 14 overseas countries and regions doubled, and the proportion of new cooperative dealership surpassed 30%. It even achieved the first place in both the sales volume of a single brand and a single model in a single country or region among countries and regions where the shipment volume of GNSS RTK exceeded 1,000 units. In terms of machine control, key breakthroughs were made in the Middle East, Asia-Pacific, and European regional markets. The agricultural machinery navigation has completed important software and hardware upgrades, as well as relevant certifications, and can now fulfill the vast majority of global agricultural scenarios, laying the foundation for the comprehensive development of the overseas market.
During the meeting, eSurvey conferred awards for the outstanding dealers in the year 2024.
In 2025, with the strong support of UniStrong, eSurvey will continue to increase investment in customer needs, adopt a competition and cooperation strategy tailored to each country, deepen local cooperation, jointly build the market with partners, and introduce more diverse product and solution business lines, further expand the market, products, and overseas resources, and continuously enhance the global influence of the brand. During the meeting, the international dealer representatives shared their collaboration experiences and cases.
During the conference, more than 20 new products were introduced, capturing the interest of the participating representatives. Furthermore, throughout the three-day conference, all participants were involved in product demos and in-depth business discussions. A series of new products and solutions such as GNSS RTK and deformation monitoring in the field of surveying and mapping; 3D laser equipment such as vehicle-mounted, airborne, and handheld types; products such as satellite-based automatic navigation and automatic spraying in the field of precision agriculture; solutions in the field of machinery control that meet the full-scene and full-accessory applications of excavators, as well as the construction scenarios of various machinery such as piling machines, cranes, graders, and bulldozers; and comprehensive solutions for intelligent transportation and intelligent airports were successively unveiled.
The intuitive on-site demonstrations, focused product introductions, and in-depth technical exchanges helped participating representatives gain a better grasp of the products. The detailed operation demonstrations held at the agricultural and machinery demonstration bases provided dealers with a valuable opportunity to see the products firsthand. The demonstrations of vehicle-mounted, airborne, and handheld 3D laser devices allowed the participating representatives to immediately experience the new operation solutions and processing results on-site. This is also a tangible practice of eSurvey to realize the overseas brand vision established in 2025: Focus on Precision and Reliability. Partners are not only highly interested but also full of expectations for future collaboration.
Looking back, eSurvey has made solid progress, continuously expanding its circle of friends and business territory. Looking ahead to 2025, as an indispensable important overseas business segment in UniStrong's global layout, eSurvey will adhere to its original aspiration, continue to increase the efforts in overseas market expansion, and work closely with all segments of UniStrong, polish products with the attitude of striving for perfection, improve services by putting the client first, collaborate with global partners, deeply cultivate the overseas local market, comprehensively and profoundly tap the market potential, and jointly draw a more brilliant blueprint.
eSurvey is rapidly expanding into more international markets at a pace of 2 or even 3 times the speed. We welcome more friends who are interested in and looking forward to the overseas market to join eSurvey, stay current with the pulse of the times and the international trends. The intelligent future lies not only in digitalization but also in the intelligent application of digitalization. Let's create the future together.